Xeikon adds metallic magic for premium digital label and packaging print

New Creative Colors toner line – launched at Labelexpo Europe 2015 – expands digital print applications for labels and packaging

Xeikon, an innovator in digital color printing technology, today announced the introduction of two new toners, MatteSilver and PalladiumSilver. The two special silver metallic toner colors will enable more creative possibilities for designers as well as label and package printers and converters using Xeikon’s digital printing technologies. The luxury-look MatteSilver and PalladiumSilver toners are the first products in the new Xeikon Creative Colors toner group, which recognizes and explores the added value that special effects bring to label and packaging print, especially in the consumer products arena.

MatteSilver offers the luxury of a rich metal finish to the print substrate while PalladiumSilver – uniquely available for digital print in the Xeikon portfolio – features a speckled silver sparkle for extra textural interest.

“With this new Creative Colors toner line, Xeikon is mirroring the capabilities of flexo and offset inks. We are giving label and packaging printers and converters the opportunity to offer brand owners added-value haptic and optic qualities with the Xeikon digital print process – popular features of brand promotion and marketing across the globe today,” explains Jeroen Van Bauwel, Director Product Management at Xeikon. “The Creative Colors toner line adds an exciting extra dimension to our recognized strengths in the label and packaging print arena – shorter runs, extended product variants and faster delivery times than conventional processes, and of course, personalization. They really make a design stand out!”