UPM Raflatac’s new paper label materials made with recycled content help brands go circular

UPM Raflatac is introducing two new sustainable paper label materials with recycled content to the market. UPM Raflatac Recycled Coat PCR-FSC paper face and UPM Raflatac Honey Glassine PCR-FSC paper liner contribute to a circular economy and reduce the pressure on forests and the consumption of natural resources. These new label materials answer brand owners’ needs to increase the amount of recycled content in their packaging materials.

UPM Raflatac aims to use wood raw materials as efficiently as possible. This means keeping raw materials in use as long as possible through promoting recycling and using recycled fibres. These innovative paper label materials made with recycled content are FSC^® certified (licence code FSC-C012530). FSC certification provides a credible assurance that FSC certified label materials originate from recycled materials, sustainably managed forests, other controlled sources or a mixture of those. Choosing label materials with recycled content is a concrete action to help take care of the world’s forests by releasing the pressure on the forests and to promote a circular economy.

Honey Glassine PCR-FSC paper liner is made with recycled content collected from UPM Raflatac’s RafCycle partners. As part of its RafCycle^® by UPM Raflatac recycling program, the company collects the paper liner waste and gives it a new life as paper liner. This is a true closed loop inspired by the limitless opportunities of circular economy.

“The world is facing serious challenges such as climate change and resource scarcity. We want to be part of the solution by offering label materials that enhance the sustainability of packaging, yet maintain the functionality, quality and commercial feasibility. Our paper label materials with recycled content contribute to these needs perfectly,” says Ville Pollari, Director, Business Segment VIP & Prime, UPM Raflatac.