18-09-15
Member news
UPM Raflatac publishes white paper on driving food sales with clear labels
UPM Raflatac has released a white paper that presents how clear labels and packaging are ‘transforming’ the Americas food industry.
‘This winning combination enables manufacturers to showcase quality goods and motivate purchases at the “zero moment of truth” in supermarket aisles’, said the company.
In the white paper, UPM Raflatac analyzes how clear packaging and clear labels drive food product sales, while providing complete transparency about food quality, freshness and other vital product information. The company also presents how PET clamshells and ultra-thin PET film labels are suited to fresh food labeling.
The document also features an in-depth interview with Dr R. Andrew Hurley, assistant professor of packaging science at Clemson University and Research Associate at the Sonoco Institute of Packaging Design and Graphics. Dr. Hurley uses biometric research to assess consumers’ reactions to diverse packaging forms, ensuring that brands receive maximum ROI from these investments.
‘This winning combination enables manufacturers to showcase quality goods and motivate purchases at the “zero moment of truth” in supermarket aisles’, said the company.
In the white paper, UPM Raflatac analyzes how clear packaging and clear labels drive food product sales, while providing complete transparency about food quality, freshness and other vital product information. The company also presents how PET clamshells and ultra-thin PET film labels are suited to fresh food labeling.
The document also features an in-depth interview with Dr R. Andrew Hurley, assistant professor of packaging science at Clemson University and Research Associate at the Sonoco Institute of Packaging Design and Graphics. Dr. Hurley uses biometric research to assess consumers’ reactions to diverse packaging forms, ensuring that brands receive maximum ROI from these investments.