UPM Raflatac launches OptiCut™ WashOff linerless label to promote plastic packaging reuse

UPM Raflatac, a global supplier of sustainable labeling solutions, is expanding its direct thermal (DT) linerless label offering with the launch of its new OptiCut™ WashOff solution. The new linerless label is specifically designed for returnable and reusable plastic food containers, including PP, HDPE and PET crates used in food logistics. Available to customers now, the label launch meets the need for innovative plastic packaging solutions, driven by evolving regulations and consumer demand.

The OptiCut WashOff label, which is compatible with most direct thermal printers and weighing scales, offers excellent washability and easy, adhesive residue-free separation for both industrial processes and home washing machines.

While ensuring excellent washability, the OptiCut WashOff solution meets end-use requirements by offering the same benefits as the entire OptiCut linerless portfolio including:

- Excellent adhesion with a clean cut to a variety of surfaces.

- Minimized service spend.

- Increased efficiency with a longer maintenance cycle.

- Flexibility to print and cut to any length.

In addition, all products in the UPM Raflatac OptiCut linerless portfolio are CarbonNeutral® certified by Climate Impact Partners in accordance with The CarbonNeutral Protocol. While UPM Raflatac is working to reduce internal emissions, the unavoidable greenhouse gas emissions from this product have been compensated for through the purchase of high quality carbon credits. This means that partners can promote their printed labels as CarbonNeutral® certified.

“As retailers, HORECA and logistics companies are increasingly shifting towards returnable and reusable containers, we are thrilled to introduce our new wash-off solution for direct thermal printing,” comments Andoni Rodriguez, Director, Business Segment Logistics, Retail, Office & Linerless, UPM Raflatac. “With the largest global distribution network for direct linerless products, we are proud to now offer our partners the OptiCut WashOff label. This solution demonstrates our commitment to innovation and to supporting our customers on their sustainability journey.”