UPM Raflatac launches new range of specialist label materials to showcase craft beverages at their best

UPM Raflatac has launched a range of label materials for the fast-growing and highly competitive craft beverage market. The European range includes textured, colored, and metalized papers, as well as ultra-clear and white film materials, all designed to increase the shelf appeal of craft beverages and offer even greater branding flexibility. When decorated with embossing for papers or foiling for films, these new products offer a host of new design possibilities. UPM Raflatac also offers specially formulated adhesives that resist whitening during the pasteurization process.

This new portfolio of high quality self-adhesive labels is ideal for all types of craft beverages -beers, ciders, high-end soft drinks, and spirits. The range of material and texture options will help producers to create a label that attracts and intrigues.

Self-adhesive labeling from UPM Raflatac offers a number of advantages over wet-glue labeling, including faster changeovers, less waste, and a cleaner packaging process. Self-adhesive labels are also flexible, allowing varying label sizes, shapes, and designs, especially on short labeling runs.

"We want to help brands tell their story and reflect their craft roots with high performance labels that give a natural, authentic, and distinctive look. Our label materials give producers a graphic canvas that shows their company's commitment to artisanship," says Jay Betton, Business Segment Manager, Wine, Spirits, and Craft Beverages, EMEIA.