UPM Raflatac launches new hotmelt adhesive for demanding wine, spirits, and craft beverage applications

UPM Raflatac is expanding its portfolio of solutions for wine, spirits, and craft beverage labeling with the introduction of RH30, a new high-performance hotmelt adhesive that brings significant benefits for label converters and brand owners alike.

RH30 combines excellent high-speed converting and dispensing properties with the reliable adhesion and moisture resistance needed to keep labels firmly in place and looking good for the lifetime of the product - even in ice-bucket conditions.

"The wine, spirits, and craft beverage market is a highly competitive field where the label plays a key role in attracting the consumer and telling a brand's story," says Jay Betton, Segment Manager, Wine, Spirits & Craft Beverage, EMEIA. "RH30 is specifically designed to make hotmelt conversion faster and smoother while also providing brand owners with a high-performance labeling solution that keeps products looking their best for their entire lifetime - from the store shelf to the ice bucket."