UPM Raflatac answers the need for a high-tack alternative in demanding film labeling

UPM Raflatac is labeling a smarter future by offering a new high-tack adhesive for film labeling in home and personal care and food applications in the EMEIA region. UPM Raflatac RP670 adhesive is specially designed for applications where a higher adhesion on demanding surface is required.

In the home and personal care market the packaging landscape is exceptionally varied. Containers come in many different shapes, sizes and materials, posing a range of different labeling challenges. In addition, the need to design more sustainable packaging solutions is leading to lighter weight containers, as well as increasing amounts of post-consumer recycled (PCR) content – both of which create specific needs for labeling. For example, containers having PCR as raw material may pose uneven surfaces to label making it harder to adhere the label reliably during dispensing.

UPM Raflatac’s high-tack RP670 adhesive meets the needs for reliable adhesion even in rough and demanding surfaces which may cause challenges to standard multipurpose label materials. Choosing the right material can help prevent issues like darting, tunneling, wrinkling, bubbles, and edge lift, protecting the brand image for the lifetime of the product. RP670 adhesive is suitable for HDPE, PP, PET, glass and metal packaging.