Telrol orders six Xeikon CX3 presses
Xeikon has signed one of the biggest deals in its company history so far – six Xeikon CX3 high-speed production presses for leading label printer Telrol Group.
The operation chose the Xeikon CX3 based on its ability to produce high quality print with standard conventional substrates. The investment will increase Telrol’s capacity to serve the European market.
Telrol’s first digital press investment was a Xeikon 3300 in 2009, bought shortly after visiting Labelexpo Brussels. It was the start of Telrol’s Digital Centre of Excellence in Almere which over time gradually grew to five digital presses. In 2015, together with Xeikon, Telrol started a successful pilot project with a Xeikon CX3.
Today the center boasts the biggest digital capacity in the Benelux and Europe, as it has nine Xeikon systems. All presses are running application specific toner systems: ICE for the 3300 presses and QA-CH toners for the CX3 presses. The mutually beneficial relationship between Xeikon and Telrol enables Telrol to continually grow its visionary digital strategy.
Hoessein Hadaoui, CEO of Telrol explains that investing in the Xeikon CX3 was the next logical step, citing its quality and productivity. Also important was the specifically-designed Cheetah toner, developed for high speeds and based on the tried-and-tested ICE toner, which has performed well for Telrol with its other Xeikon presses. The reduced operational cost, together with the benefits of dry toner such as meeting FDA regulations for food contact and offering the ability to print opaque white toner in one pass, were a winning combination. This is ideal for the product mix Telrol delivers.
The Xeikon CX3 is a five color 1200dpi high-speed production press with a top speed of 30 m/min (98 ft/min) and excellent uptime. In addition to the standard CMYK + White, the fifth station can be used to print gamut extension colors or security colors without reducing productivity. The 1200 x 3600 dpi digital press is dedicated solely to the production of self-adhesive/pressure sensitive labels.
Need for growth
The decision to invest in Xeikon’s CX3 came after a thorough analysis of Telrol’s business and developments in its market. It led to the conclusion that there is a strong need to grow and extend the digital capabilities. Wim Maes, President Digital Printing Solutions Division of Flint Group: “This huge investment in Xeikon technology is a great endorsement for the print production quality possible. Working with such a well-respected group is also fantastic recognition of our market ready systems. Telrol offers a broad range of labelling solutions, covered by various printing technologies going from flexo to digital. The further expansion in digital fits with the general trends in the market of increasing diversification. This in turn drives the need for more flexible production processes in digital printing.”
Hadaoui says: “Once again, the investment in new Xeikon technology, gives us a head start in the industry thanks to the ability of the Xeikon CX3 to provide the highest productivity in the market of high quality label printing. Being a critical business partner, Xeikon involves us in the development of their technology. Its high quality standards, excellent track record on production capabilities and food safety makes it the perfect partner for our business.”