TagG Informatique acquires two additional SCREEN inkjet printers to enhance speed and quality of its direct mail and transactional printing

Leading French printing house TagG Informatique has acquired two SCREEN Truepress JET inkjet presses to increase both the speed and capacity of its production, while achieving high print quality results. The Truepress JET 520HD AD and Truepress JET 520NX are the second and third digital printing machines of the SCREEN 520HD series that TagG Informatique has acquired. The French cross-media marketing specialist leverages SCREEN’s innovative and high-quality inkjet technology to the fullest.

 “We chose the two SCREEN digital printing machines for their speed, high uptime and high print quality, which is comparable to, or even better than that of offset printing, offering TagG's clients a competitive print-cost ratio,” says Hervé Lesseur, CEO of TagG Informatique. “Additionally, the vibrant colours and sharp details that can be printed on a wide range of paper substrates stood out,” said Mr. Lesseur.

The world’s smallest level of ink droplets

What sets apart the Truepress JET 520HD series for commercial printers apart is its unique printhead technology. The press is able to accurately place down to 2-picoliter droplets — the world’s smallest level of ink droplets — precisely where the dots are required on paper as it moves through a high-speed web transfer system. Combined with the maximum printhead resolution of 1,200 dpi, the Truepress JET 520HD series can clearly image detail smaller than 0.10 of a point. The result is a sharp, eye-catching finish with no ink spread or jaggies. This way, the Truepress JET 520HD series achieves the colours, textures, details and solid ink areas expected for high-end publication and commercial work. For direct mail advertising, the enhanced design opportunities improve response rates of personalised marketing campaigns, making the Jet520HD an appealing alternative to offset/digital hybrid and toner-based production.

Advanced drying

TAgG’s new Truepress JET 520HD AD is SCREEN’s machine with the most advanced dryer unit. It combines a constant temperature dryer with heating rollers to deliver a superior drying performance.

Using SCREEN’s SC inks, introduced in 2017, extends a print house’s paper choice to standard offset coated stocks, removing the need to purchase and stock expensive inkjet-treated paper. There is no need to use a primer, thanks to SC and SC+ inks’ feature breakthrough absorption technology, which eliminates any pre-processing or additional primer coatings that are typically required to print to standard offset coated papers. Energy consumption is minimised and issues with heat, such as excessive drying, are avoided. Printing directly to the paper saves time and money and preserves its surface texture. This opens up a range of new possibilities and markets for inkjet printing, including commercial print, catalogues, magazines and high-end books.

“In fact, we’ve achieved a noticeable improvement in colour accuracy and detail, with the new SCREEN presses enhancing the overall impact of TagG’s printed materials. Their print quality is even better than offset: colours are vibrant, details are sharp,” says TagG’s CEO Hervé Lesseur. He adds that it was important for SCREEN’s SC+ ink to be fully compliant with France's stringent regulations. “This certification is crucial for TagG's sustainability efforts to minimise our carbon footprint. SCREEN was the only manufacturer that could issue such documentation.” 

TagG expects that the new investments will enable business growth of between 10% to 12% in 2024.