Sleever International dresses up The Night
The Pentawards is a unique worldwide competition, exclusively dedicated to packaging design. As a sponsor, Sleever International continues to support the event and this year will present the Sleever Special Prize for the best packaging product in the category Special Collector Editions. The winner will receive the trophy and a prize worth €5,000.
The organisers of the Pentawards have also given Sleever International the important task of designing a luxurious decor for the Pentawards 2012 Special Prize, which is awarded to a personality, agency or particular brand.
To provide design agencies with an even better insight into the multiple opportunities provided by a Sleeve, in terms of creativity and innovation, Eric Fresnel, the President of Sleever International has decided to make an extra contribution to the Paris event.
For the night of the Awards in the luxurious lounges of the Grand Hotel Intercontinental Opéra, on 4 October, in the a special trendy booth will provide participants with the opportunity to discover « How Sleever dresses up The Night!! » : a theme which, obviously, takes into account new trends, fashion movements, luxury, what is desirable, and what is being said by opinion leaders.
The Night is all about design, creativity and innovation, transcended by the spotlights and energy of celebration. All of this comes to a majestic focus in the designs of the finery and decoration of the major brands of wines and spirits presented on the booth.
Participants will also be able to create their own personalised sleeve « LIVE » by using the My Sleeve® technology available on the stand: a Collector's Item! Why not a Work of Art?
Although this particular creative project is for one night only, the effects will be long term. New projects will be created, and the event repeated on Sleever's stand at the LuxePack trade fair in Monaco from 24 to 26 October: another mythic location where The Night is often more beautiful than the day.
Sleever International created thermo-shrinking labels 35 years ago and is the world leader in sleeve technology. “Innovating to challenge the imagination”, Sleever International provides multiple solutions for the decoration and finish of luxury goods through a rich palette of new and constantly evolving, original and multisensorial materials and special effects. Year after year, designers and marketing teams continue to discover and innovate: their aim, to provide products with a new and exclusive identity, a unique personality, and the glamour which suits and becomes them. With over 500 patents and exclusive formulas under its control, Sleever International works with the most prestigious names in the luxury perfumes, cosmetics, wines and spirits markets across five continents: seventy percent of sales are exports.
www.sleever.com
Press contact : Christophe Paymal – Agence Paymal Network
Tél. 33-1-48 06 30 60/33 -6-11 11 99 94
cpaymal@paymalnetwork.com