Sappi Fusion® Showcases Shelf Shout at drupa 2012
Brand owners presented with packaging that packs a punch
The wealth of packaging possibilities offered by Fusion, Sappi’s most recent portfolio addition, will be highlighted at drupa 2012.
Designed for lamination to corrugated board, the premium-quality, high bright, white liner, delivers greater shelf shout helping brands ensure their products stand out from the competition.
Using 100% bleached virgin fibres, to ensure it is a spotless paper Fusion has been designed to bring out the highest levels of quality - regardless of the printing process - offset, flexo and digital. But what makes the grade stand out is its flexibility and suitability for a range of markets, from corrugators, litho laminators, display manufacturers and folding box converters to direct mailers, pre-printers, designers, agencies and co-packers.
By coating and calendering the paper, the Fusion surface offers a special quality and gloss much closer to the quality of content and display packaging therefore carrying a perception of higher-value-for money. Visitors will see for themselves how it can help brand owners, retailers, agencies and converters achieve a high quality result more cost effectively.
Key to this is its ability to produce unrivalled results on a lower grammage sheet, mirroring the market trend towards lightweighting. This will be among the benefits demonstrated by laminating machine manufacturer Stock (Hall 11 E22) throughout the show.
Product Manager Bernd Schuldt comments: “Stock will be running Fusion at 180 g/m² which is 50 to 60 grams lighter than the grades normally specified. This reduction in weight creates savings in the lamination process resulting in a more cost effective grade. It is also more environmentally friendly as it uses less raw materials.”
Visitors will also see for themselves the stunning results adds Mr Schuldt: “Clearly visible will be the optical advantages possible including high whiteness and brilliant color reproduction.”
Product information and samples will be available at Sappi in Hall 2 stand B37and Fusion’s outstanding qualities will also be communicated in an audio presentation.
Fusion is available in reel and sheets, at the same price, which provides another level of production flexibility and helps operations identify the most cost effective approach. It also guarantees no tearing at the edges and no cracking in the creasing area.
“In a typically conservative market where changing grades can be a complex and lengthy process Fusion is continuing to develop a core base of leading European corrugators,” Schuldt concludes. “We anticipate this moment will continue to build pace as more and more operations and brand owners realise improved quality and performance capabilities offered along with the cost savings achievable.”