RITRAMA: BRONZE LABEL AT THE INTERNATIONAL PACKAGING COMPETITION 2018.
Elegance and simplicity: these are the ingredients with which the label designed and printed by Umbralabel label company won, the last 15th of April, the third prize at the International Packaging Competition, the "Great Label Award" organised every year by Vinitaly.
The prestigious award was possible also thanks to the long and fruitful collaboration between Ritrama and Umbralabel. In fact, Ritrama supplied the material used to create the winning label. It is a 60 µ transparent polypropylene for front and back labels and a 60 µ white pearlescent polypropylene for the collar. Both materials are very suitable for the creation of labels with high visual impact and the high degree of transparency confers a "no-label look" effect that contributes increasing the elegance and refinement of the bottle.
All characteristics that have contributed to best represent the ideas of the creator of the winning label, Marcello Berioli: "Together with my graphic office, form the very beginning; we decided to start from the drop of oil that comes down the bottle. A trivial idea, yes, but to be realised in a non-trivial way.
Elegance and simplicity, then. Yes, but if there is a Ritrama product to support it, the award is guaranteed.