Pureprint Group upgrades large format capabilities with Durst P5 350 HSR D4 production press, bolstering its offerings for out-of-home and retail sectors
Pureprint Imprint, the large format and retail services division of Pureprint Group, has expanded its large format roll-to-roll manufacturing capabilities with the acquisition of the Durst P5 350 HSR D4, a cutting-edge high-speed 3.5 m LED printer, at its Newcastle plant. The decision to invest in the Durst P5 350 HSR D4 was driven by its impressive technical features, including high production speed, versatile material handling, and superior printing resolution. Anticipated benefits for Pureprint Imprint include diversification into Out-of-Home markets, improved ink efficiency, enhanced throughput, and heightened product quality.
The Durst P5 350 HSR D4 is expected to yield a multitude of benefits for Pureprint Imprint. These include diversification into Out-of-Home (OOH) markets, improved ink mileage, enhanced manufacturing throughput, heightened reliability, and improved quality of products, particularly retail light boxes. With the acquisition of the Durst P5 350 HSR D4, Pureprint Imprint will expand its product offerings to include a range of new items, such as poster bags, heras fencing, lamppost banners, flex-face skins, museum banners, seat kill banners, building wraps, tier and vomitory dressing, scaffolding banners, and crowd barriers.
The products produced on the Durst P5 350 HSR D4 cater to various sectors and markets, including OOH locations such as supermarkets, fast-food outlets, and coffee destinations, as well as retail markets, the construction and property industry, and the events and exhibitions sector. This strategic investment underscores Pureprint Group's commitment to innovation and delivering high-quality printing solutions to meet the evolving needs of its clients across diverse industries.
Dave Bullivant, Managing Director of Pureprint Imprint, said: “We are excited for the start of this journey with Durst as our partner in OOH product production and the opportunities this opens up for new and existing clients.”
Peter Bray, UK & Ireland Managing Director of Durst Group, manufacturer of award-winning digital printing and production technologies, said: “We are delighted to welcome Pureprint Imprint into the Durst family with this strategic investment in our cutting-edge digital printing platform, the P5 350 HSR, as we continue offer complete solutions from pixel to output. Leading by innovation, our technology will help Pureprint Imprint further with its business goals as the company continues to grow markets.”