New BASF Website Goes Live

Visitors to basf.com now have improved access to all information about BASF. The simplified navigation delivers intuitive and quick guidance. Based on the responsive design method, the website adapts automatically to the display size of the device being used. BASF’s global website is now available in four languages: German, English, Chinese and Portuguese.

“With our new website we offer customers, investors, journalists and job applicants even better service,” said Elisabeth Schick, senior vice president communications and government relations BASF Group. “Users can now find all important information significantly faster than before, no matter where they are or which device they are using.”

The site is structured in three categories:

• Company contains the career, investor relations and news and media pages. In addition, users will also find information on BASF’s strategy, history, R&D and the company’s understanding of sustainability.
• Products & Industries addresses customers and business partners in particular, providing information on BASF’s products and solutions for different industries.
• We create chemistry contains the online version of the “Creating Chemistry” magazine as well as information about the corporate advertising campaign.

Also the career pages have been fully revamped. There, employees introduce themselves and their jobs in short videos and interviews, and give insights into careers at BASF. The career website provides information about all vacant positions at BASF globally.

In addition to global content, the new website will also provide country-specific information – initially for Germany, Brazil, Spain, Turkey, the U.S. and Greater China. Content from further country websites will be integrated step-by-step.