Labelexpo Americas 2022: Joy in togetherness after a hiatus

“Absence makes the heart grow fonder”!

Defying caution and scare of Covid-19, visitors travelled across continents to be at Labelexpo Americas 2022. The show was vibrant and a wonderful precursor to the biggest of them all, “Labelexpo Europe 2023 at Brussels”.

It is a famous saying, “absence makes the heart grow fonder”! The last labelexpo held as a globally attended event was “Labelexpo Europe 2019” in Brussels, and while writing about the event on this blog, I titled it as Labelexpo Europe 2019, the best ever! I had started that article with the words; “From the word go, Labelexpo Europe 2019 was a vibrant and happening show!” and so it was. Each year a multitude of visitors from various segments of label industry  which include printers, suppliers, consultants, media and label users make a beeline for this august show, wishing it to be bigger and better than before . Little did anyone know or visualized that the humanity will go through a traumatic time of life termed as a “pandemic.” If all goes well, it will be four long years before the next Labelexpo Europe may be held in Brussels in 2023, a show that is referred to as the Mecca for the international labels community. The past three years have witnessed immense human suffering, many lost their lives and there were a vast number of businesses that suffered. Post a gigantic global drive to vaccinate the world population against the terrible virus Covid-19, normalcy started surfacing and businesses started limping back to life. The announcement of Labelexpo Americas was welcome news but there was still an air of caution about getting infected because the virus had not been completely eradicated. Labelexpo Americas is a much smaller event as compared to the European event. The yearning by the labels industry to venture out again to witness the new developments and network with global peers in the widespread labels industry surfaced and finally the American event turned out to be a remarkable success. At the Labelexpo Americas 2022, the joy in togetherness after a hiatus of three years was evident!

Read Mr Sahni's full report here.