Keith Laakko joins RotoMetrics

Keith Laakko has joined RotoMetrics as Vice President, Global Marketing and Business Development. Keith will be based at the company’s headquarters in Eureka, Missouri and report to President and CEO Robert Spiller. Keith brings over 20 years of experience leading marketing and new product development teams that drove sales revenue and profits from customer and consumer insights. Most recently, he was Senior Director of Marketing & Corporate Communications for St. Louis-based Express Scripts. Keith previously served as the Executive VP at CPI Corporation. Before this, he led various marketing, new product and business development teams at Spectrum Brands, Eastman Kodak Company, The Coca-Cola Company, Hasbro, Inc., and Mattel Toys, Inc. Said Spiller, “Keith has extensive experience in product development, brand communications, and business strategy that we will leverage to strengthen our global growth initiatives founded on adding value to converters through proven reliability, mission critical speed, and meaningful innovations in both the label and precision converting markets.”

Keith earned a B.A. in Economics, and an M.B.A. in Marketing & Finance from University of Michigan. He and his family are current residents of the St. Louis area.