Infigo: Launch workbook: The foundations required for successful print e-commerce

Depending on the size and maturity of your existing business, it may be that you already have the resources and expertise in place to hit the ground running. However, for some print businesses, it may mean starting from scratch.

At Infigo, we have helped hundreds of businesses develop successful e-commerce revenue streams, so that's why we've created this handy launch workbook, which outline the foundations required for successful print e-commerce. 

The workbook, which is free to download, includes an intuitive step-by-step user guide, featuring a detailed printable workbook, which will help you on every phase of your journey.

It details:

• Creating a business plan
• Product and market research
• Understanding your target audience
• Understanding your competitors
• The marketing channels you should be using
• The marketing tools and software you will need to invest in
• Working out the budget you will require 
• Plus much more

We know that every print brand and business is different. Some of you may have already carried out branding and market positioning exercises. Some of you may have more experienced in-house digital marketers than others.

So, for some of you, you may only need to dip in and out of specific sections. Others may need to use the entire workbook as a step-by-step process.

Download your copy here. 

We’ve tried to make it as accessible and actionable as possible and cover every aspect of launching a new digital brand.

So, regardless of your experience, we believe this workbook will help you plan ahead, ensuring a successful product launch.