09-10-15
Member news
HP innovations at Labelexpo 2015
Last week at Labelexpo 2015 in Brussels, Belgium, HP showcased its latest innovations for the labels and packaging industry. New product features, upgrade packages, software enhancements for mass customization, and new financing options were announced at the show. HP also unveiled the 1000th worldwide HP Indigo WS6000 Digital Press series purchase, by Italian worldwide group EUROSTAMPA, along with strong customer adoption of the HP Indigo 20000 and 30000 Digital Presses (more information can be downloaded here).
HP’s solutions are allowing more customers to capitalize on the growing digital opportunity, and many companies came to Labelexpo to do just that, with more than 70 new HP Indigo press orders on the show floor. These customers include:
• Kartongbolaget AB, a leading supplier of high-quality folding cartons in Scandinavia, will become the first company in Sweden to install the HP Indigo 30000 Digital Press after signing for the press at Labelexpo. Utilizing the advantages of digital production, this new technology will help the company transform its business with increased flexibility and new opportunities for product innovation.
• Allflex of Aachen, Germany, established providers of flexible packaging and self-adhesive labels, signed for an HP Indigo 20000 Digital Press. The investment will enable the company to expand its range of digitally-printed products, and benefit from the increased speed and imposition efficiency achievable with this 762mm web press.
• Confectionery specialist, Kalfany Süße Werbung, purchased its second HP Indigo WS6800 Digital Press at the show, only three months after installing the first. Based in Herbolzheim, Germany, Kalfany are looking to further streamline production and extend its range of high-quality, personalised products.
• inotec Barcode Security, Europe’s leading supplier of durable barcodes and RFID Automatic Identification, confirmed an order for an HP Indigo WS6800 Digital Press. The company, based in Neumünster, Germany, opted for the HP Indigo WS6800 due to its superior print quality and the ability to integrate this technology with a variety of creation and inspection solutions.
• Mobo Druck GmbH in Villingen-Schwenningen, Germany, invested in an HP Indigo WS6800 Digital Press. The company, whose core business is the production and marketing of self-adhesive labels, chose HP Indigo technology for its high-quality output and production flexibility.
HP also used Labelexpo to highlight its latest product developments, including new HP ElectroInk Premium White, fluorescent pink, and fade-resistant inks, along with HP Indigo One-Shot Colour technology. The on-stand ‘colour challenge’ was used to demonstrate HP’s superior colour capabilities, presented over 300 times throughout the duration of the show.
Also announced at Labelexpo 2015 was HP’s Global Label Awards win. The Award for Innovation (for companies with more than 300 employees) was presented to HP for its HP SmartStream Mosaic software. This software enables automatic creation of millions of designs based on core patterns, offering fast turnaround of highly customized campaigns where every copy is different. The technology has been used by Coca Cola in Israel for its ‘Stay Extraordinary’ campaign and, most recently, Bud Light utilized the unique advantages of this software for its limited-edition Festival cans. Spanish customer Graficas Varias, who recently expanded its digital portfolio with its second HP Indigo Digital Press, also won the Best Digital Label Award.
During the weeks leading up to Labelexpo, HP announced numerous other customer successes and installations, all of which are included below for your reference. Please let me know if you are interested in speaking with HP or a customer representative regarding any of the information provided.
HP’s solutions are allowing more customers to capitalize on the growing digital opportunity, and many companies came to Labelexpo to do just that, with more than 70 new HP Indigo press orders on the show floor. These customers include:
• Kartongbolaget AB, a leading supplier of high-quality folding cartons in Scandinavia, will become the first company in Sweden to install the HP Indigo 30000 Digital Press after signing for the press at Labelexpo. Utilizing the advantages of digital production, this new technology will help the company transform its business with increased flexibility and new opportunities for product innovation.
• Allflex of Aachen, Germany, established providers of flexible packaging and self-adhesive labels, signed for an HP Indigo 20000 Digital Press. The investment will enable the company to expand its range of digitally-printed products, and benefit from the increased speed and imposition efficiency achievable with this 762mm web press.
• Confectionery specialist, Kalfany Süße Werbung, purchased its second HP Indigo WS6800 Digital Press at the show, only three months after installing the first. Based in Herbolzheim, Germany, Kalfany are looking to further streamline production and extend its range of high-quality, personalised products.
• inotec Barcode Security, Europe’s leading supplier of durable barcodes and RFID Automatic Identification, confirmed an order for an HP Indigo WS6800 Digital Press. The company, based in Neumünster, Germany, opted for the HP Indigo WS6800 due to its superior print quality and the ability to integrate this technology with a variety of creation and inspection solutions.
• Mobo Druck GmbH in Villingen-Schwenningen, Germany, invested in an HP Indigo WS6800 Digital Press. The company, whose core business is the production and marketing of self-adhesive labels, chose HP Indigo technology for its high-quality output and production flexibility.
HP also used Labelexpo to highlight its latest product developments, including new HP ElectroInk Premium White, fluorescent pink, and fade-resistant inks, along with HP Indigo One-Shot Colour technology. The on-stand ‘colour challenge’ was used to demonstrate HP’s superior colour capabilities, presented over 300 times throughout the duration of the show.
Also announced at Labelexpo 2015 was HP’s Global Label Awards win. The Award for Innovation (for companies with more than 300 employees) was presented to HP for its HP SmartStream Mosaic software. This software enables automatic creation of millions of designs based on core patterns, offering fast turnaround of highly customized campaigns where every copy is different. The technology has been used by Coca Cola in Israel for its ‘Stay Extraordinary’ campaign and, most recently, Bud Light utilized the unique advantages of this software for its limited-edition Festival cans. Spanish customer Graficas Varias, who recently expanded its digital portfolio with its second HP Indigo Digital Press, also won the Best Digital Label Award.
During the weeks leading up to Labelexpo, HP announced numerous other customer successes and installations, all of which are included below for your reference. Please let me know if you are interested in speaking with HP or a customer representative regarding any of the information provided.