High level of customer interest at Innovation Week – Heidelberg offers a positive assessment

Several thousand registrations from more than 100 countries, several hundred one-to-one discussions arranged with decision-makers, and around 100,000 hits on videos – that is the upshot of the five-day Innovation Week held by Heidelberger Druckmaschinen AG (Heidelberg). This online event, unprecedented in the industry, just finished. Taking “Unfold your potential” as its slogan, it focused on transferring knowledge relating to the urgent issues in the sector. With product presentations on its latest highlights, innovation talks, and personal discussions via video chat, Heidelberg provided a comprehensive overview of its offerings in the commercial, label, and packaging segments.

“The feedback we have received so far from participants and our partners has been truly overwhelming,” says Ludwig Allgoewer, Head of Global Sales and Marketing at Heidelberg. “The participants praised the format and the content presented.” The combination of short, professionally produced videos and innovation talks with the option of follow-up live chats in which the content presented could be discussed in more detail with around 300 Heidelberg experts from around the world went down well with the participants. “As a result, Heidelberg was able to register specialist customer contacts on a similar scale to an international trade show,” Allgoewer continued. “We are confident that the numerous customer discussions will also generate business contracts in the near future.”