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14-07-15
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HERMA UK fundraiser: Sore muscles powering medical research

• HERMA UK continue their tradition of taking part in novel fundraisers.
• A team of four has mastered an ambitious cycling, climbing, and canoeing challenge in Wales in only nine hours.
• Donations raised by the team benefit medical research.

HERMA UK, the British subsidiary of self-adhesive specialist HERMA, have continued their tradition of charity fundraising through physical exertion. After a HERMA team cycled from their UK headquarters in Newbury, Berkshire, to the LabelExpo trade show in Brussels in 2013, the Brits tackled three disciplines all at once this year. On June 27, the team of four mastered the “Race The Sun” challenge in the Welsh Brecon Beacons national park – an area also used during the demanding selection process for future British elite soldiers. The participants not only cycled a total of 45 miles, but also climbed Pen y Fan – the highest summit in South Wales at 2,907ft – and canoed 3 km across Pontsticill Reservoir. True to the name of the event, the total distance had to be covered between sunrise and sunset. 76 teams participated and raised more than £ 150,000 for Action Medical Research for Children – this organization funds medical research into diseases that affect children. The HERMA team raised £ 3,000 towards the total donations in advance. With a time of nine hours and two minutes, they finished at a respectable 27th place. “And out of 27 mixed teams, we came in eighth – we are quite proud of that result“, says Colin Phillips, HERMA UK’s managing director. “The weather was good for most of the day, except for a spot of rain. We safely reached the finish line and are now looking back on a great day for a very good cause – and a few sore muscles!”