HERMA self-adhesive material: Launch in Portugal

HERMA joins forces with Masterroll to establish adhesive material sales in Portugal.

Self-adhesive specialist HERMA remains committed to international expansion and recently initiated the marketing of its adhesive material products in Portugal as well. With immediate effect, the company based near Stuttgart, Germany, is collaborating exclusively with Masterroll, its Portuguese sales partner. Masterroll is at home in Braga, Portugal's third largest city. The man behind Masterroll is André F. F. C. Pinheiro, a materials engineer with many years of experience in the industry. Before founding Masterroll, he had already worked in label production and printing machine sales. "André Pinheiro's outstanding knowledge of print materials and technology are a major plus for us because quality and service are our major strengths," insists HERMA managing director Dr. Thomas Baumgärtner. In the adhesive material segment, HERMA has been growing much faster than the market as a whole for several years. "The expansion of our international sales network is playing a key role in this connection. Masterroll in Portugal gives us a further stepping stone in the quest to build a distribution network throughout Europe," comments Dr. Baumgärtner.

Brief profile of HERMA
Located in Filderstadt near Stuttgart (Germany), HERMA GmbH is a leading European specialist in self-adhesive technology. In the 2009 financial year, the HERMA group generated sales of around €200m with almost 800 employees in three divisions – self-adhesive materials, labels and machines. The export ratio was around 53 %.

PR No.: ha-107-20