H.B. Fuller makes positive impact at Drupa 2012

Drupa 2012 has provided a timely and valuable opportunity for H.B. Fuller, one of the leading adhesive companies in the world, to showcase its comprehensive product range - specially developed to meet the needs of the bookbinding, paper converting, flexible packaging and graphic arts industries. The exhibition was the first face-to-face event since the company’s recent acquisition of another market leader - Forbo Group’s global industrial adhesives.

The quality of attendance was particularly high at this year’s event with attendees from the whole of the EIMEA region, beating a well-trodden path to the H.B. Fuller stand. In addition to a strong representation from Germany and Europe there were visitors at the exhibition from all continents.

As well as presenting its core product ranges for the printing, paper, flexible packaging and graphic arts sectors H.B. Fuller confirmed there was a lot of general interest at Drupa 2012 in its adhesive products for other areas of packaging and tissue and towel.

Elizabeth Staab, Marketing Manager at H.B. Fuller, commented: “There was a positive buzz at the H.B. Fuller stand from potential and existing customers, OEMs and suppliers all keen to know more about H.B. Fuller’s acquisition of Forbo’s global industrial adhesives business and what this means for our product range.

Drupa was a great opportunity to meet with valuable contacts, face-to-face, and talk about the business benefits of working with H.B. Fuller, whilst showcasing our leading and comprehensive product range. We were thrilled at the number of key decision makers from across the globe who visited our stand and we are looking forward to working with many of them over the coming months.”