H.B. Fuller becomes latest supply chain member to lends its support to New Plastics Economy Global Commitment

H.B. Fuller is giving its support to the New Plastics Economy Global Commitment, an initiative to move towards a circular economy for plastic packaging.

The New Plastics Economy Global Commitment has been established to combat plastic waste and pollution by uniting over 250 businesses, governments and other organizations from around the world behind a common vision and a set of 2025 targets to address the problem at its source. It is led by the Ellen MacArthur Foundation in collaboration with UN Environment.

H.B. Fuller’s decision to support this endeavour acknowledges the serious conversation for more sustainable materials in flexible packaging and the requirements in setting a more robust circular economy, the company stated. ‘This initiative is well aligned to our innovation focus on how to more sustainably handle plastic in packaging designs and production,’ the company went on to state.

‘Together with CEFLEX (Circular Economy for Flexible Packaging), a collaborative consortium of European companies and associations representing the entire value chain of flexible packaging in Europe, H.B. Fuller is actively becoming part of the solution. The end-game of this commitment is to develop a roadmap and strategies to manage materials used in flexible packaging, such as adhesives, so that they do not have a negative impact on the environment.

‘Collaborating with the entire value chain of flexible packaging comes as one of the many steps that the company is taking to set the course toward a more sustainable future.’