Fujifilm’s new Acuity range scoops coveted Red Dot design awards

Fujifilm announces that its newly launched Acuity Prime and Acuity Ultra R2 wide format printers have each picked up Red Dot 2021 design awards. The expert jury appointed by Red Dot described the Acuity Prime as a machine in which “user-friendly and practice-oriented flexibility teams up with impressive efficiency and performance.” In considering Fujifilm’s super wide format Acuity Ultra R2, the jury said that it “impresses with technical features and a design which elegantly places the quality of its products centre stage.”

Kevin Jenner, European Marketing Manager at Fujifilm Speciality Ink Systems comments: “We’re delighted to see these new products recognised with Red Dot awards for product design. In completely redesigning our Acuity range over the past few years, we created a new blueprint for wide format, and we have put a huge amount of investment and imagination into every aspect of the design. By listening carefully to our customers’ needs and by bringing in industrial design specialists to work with our own Fujifilm Design Centre in Tokyo, we’ve created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use. The range brings new meaning to the value and versatility of these types of printers, as well as looking elegant and stylish. Exceptional design is critical to achieving these objectives and we’re very pleased to see these products get the recognition they deserve.”

Fujifilm has enjoyed regular success in the Red Dot awards in recent years, with a huge range of products recognised – including the Jet Press 750S in 2019.