Fujifilm announces expansion of strategic reseller partnership with XMPie at drupa 2024

The partnership will deliver cutting-edge variable data solutions to the European print market, and the two companies are illustrating the possibilities for customers by printing personalised, dynamic comics on Fujifilm’s Revoria Press PC1120 during the show.

Fujifilm is pleased to announce today a significant European reseller agreement with XMPie, a Xerox Company, a global leader in variable data software for the print market. The agreement highlights Fujifilm’s commitment to providing comprehensive solutions to its customers in the Print-On-Demand (POD) sector.

XMPie is a company with over thirty years of experience in POD. It has solidified its position as a specialist in variable data, offering tailored content for both print and digital marketing campaigns. The new agreement with XMPie further enhances Fujifilm’s ability to deliver cutting-edge solutions by integrating XMPie’s innovative software seamlessly into Fujifilm’s POD offering.

Especially when combined with Fujifilm's XMF PressReady workflow, a powerful and versatile solution designed to streamline digital print production processes, XMPie's innovative software offers customers a seamless end-to-end solution for creating, managing, and executing personalised print campaigns.

While reseller agreements have already been established in North America and the Asia-Pacific region, Fujifilm is now extending this offering to its European customers. This collaboration allows Fujifilm to provide comprehensive variable data software solutions to its customers, ensuring enhanced efficiency and effectiveness in their print operations.

 “Our clients are looking for ways to improve their marketing campaign engagement and response rates. With XMPie, they can create relevant marketing communications using personalization and efficient workflows to reach their chosen audience,” said Yaron Mohaban, Vice President of EMEA Sales at XMPie. “We are proud to showcase this partnership at drupa.”

As part of this partnership, Fujifilm is proud to announce its participation with XMPie at drupa. At the event, customers visiting the XMPie booth will witness the power of AI-driven variable data software first hand, as they create dynamic comics using XMPie’s AI technology. These comics will then be sent to the Fujifilm stand Hall 8b, Stand A02, where they will be printed on Fujifilm’s Revoria Press PC1120.

John Davies, Workflow Product Group Manager, Fujifilm Europe, comments: "We are constantly seeking ways to innovate and elevate our offerings to meet the evolving needs of our customers. Our partnership with XMPie underscores our commitment to delivering cutting-edge solutions that empower our customers to succeed in today's dynamic market."

This agreement builds upon a longstanding relationship between Fujifilm and XMPie, dating back to their collaboration on Fujifilm’s Jet Press 720. With this new agreement, Fujifilm and XMPie are poised to redefine the landscape of variable data printing, offering unmatched capabilities and versatility to customers across Europe.

John Davies adds: “As pioneers in the POD industry, we are excited to strengthen our partnership with XMPie, now extending across continents to Europe, to provide customers with unparalleled variable data solutions.

For more information, visit the Fujifilm booth (Hall 8b Stand A02) or the XMPie booth (Hall 7 / D05).