First Labelfire in New Zealand at PhilStic

The latest investment of PhilStic, a family owned company in New Zealand, is a new Gallus Labelfire 340. It is the first Labelfire in New Zealand after two machine system being installed in Australia. PhilStic celebrates the installation as well as its 40th anniversary in operation with a ceremony in August 2021.

The company was founded by Phil Fewings in 1981. Today, it is under the direction of its second generation, Phil’s daughters Helen Fewings, now Managing Director, and Rebecca Piek, Director. While two Labelfire have been installed in Australia, the PhilStic machine is the first for New Zealand, giving the company a distinct quality and productivity advantage.

Dierk Wissmann, National Sales Manager for Heidelberg, says it’s this versatility, productivity and quality which continues to impress both print businesses and their customers. He continues: “As well as CMYK + white, the machine can be ordered – as this one for PhilStic has been – with an extended colour gamut including green, orange and violet. That allows for a very high accurate coverage of the Pantone Plus Color Gamut.”

Performance and quality
With a promise to provide a 24-hour turnaround service, and a reputation for the ability to deliver a huge variety of label products, PhilStic has set the bar high, but Steve Holmes, Operations Manager, says the new Labelfire 340, which was installed in mid-June, is already delivering on its promises.
“This new Labelfire press features all the latest improvements and enhancements and has been configured to our specifications. It includes two flexo printing units and metallic cold foil upstream of the central digital inkjet print unit, and a further three flexo units, plus a cold foil station for foiling or lamination, as well as a varnishing unit with extended curing track, all downstream,” Holmes explains, saying the company selected the machine after looking at a range of options.

Full flexibility and fire power
“One of the key advantages of the Gallus Labelfire is that it’s a true hybrid machine, so the whole label converting process can be handled in a single pass, with quick set up, very fast run speeds and easy operation,” says Holmes and adds: “Quite simply, it was by far the best solution to produce the quality and variety of products we need, productively and profitably – and our operators love it!”
Production Manager Bart Mann agrees and explains: “We produce a huge range of products, with a special focus on booklet and multi-web labels for the chemical industry – just one of the sectors which requires extreme accuracy and precision processing.”

“The Gallus applies the ink directly to the substrate, with no mixing or need for additional calibration, and the Heidelberg ink set is fantastic for light fastness and longevity. That’s really important, particularly for some labels which are used on things like chemical drums, which are often stored outside”, Mann explains. “The colour consistency is also a huge bonus with high-end, brand-conscious clients and regular repeat jobs.”

UV inkjet printing
“The Labelfire delivers accurate colour matching and repeatability, whether that’s across various labels in a range, different product labels for the same brand, or repeats of previous runs. We can have eight or more versions of a label in a job, so being able to easily achieve that consistency across the entire range is vital.” As well as significantly reducing lead times and enabling the company to lift capacity without having to increase staff numbers, Holmes adds that the Labelfire has also exponentially increased the number of options PhilStic can offer to its customers.

“Gallus and Heidelberg make service and support a priority with factory-trained technicians not only here in Auckland, but backed by experts in Sydney and Melbourne”, says Mann and states. “This longstanding relationship, not only with Gallus but with Heidelberg in this region, gives us the kind of confidence you need in your supply partners.”