EVIAN® DISPLAY USING FUSION TOPLINER OF SAPPI WINS GERMAN PACKAGING AWARD
The easy-to-assemble flap display for Evian-Volvic Suisse SA was conceived as a means of replacing metal with corrugated cardboard. Model AG, based in Weinfelden, Switzerland, was tasked with replacing the previous metal display with a floor display made from corrugated cardboard to reduce costs and shipping weight, as well as to make the display easier to assemble. The company chose Fusion of Sappi for the topliner because of its outstanding material properties and processing characteristics. The success of the display and its design concept proves that Fusion topliner was the right choice: the evian®display recently won the German Packaging Award 2015 in the category of Display and Promotional Packaging.
"The aim was to create a unit on which different formats could be displayed,” adds Sara Masciave, Junior Brand Manager at Evian-Volvic Suisse SA. "The labels on the side (Mini: 330ml / Move: 500ml / Sport: 750ml / One: 1l) indicate at a glance that each format has a specific purpose such as the practical 750ml bottle with a drinking closure for sports."
The Flap display solution was developed at the Model Innovation and Competence Center (ICC) and accommodates three different, readily accessible bottle sizes that can easily be removed from the stand. The display, designed by design agency 29-degrees, can be transported to the point of sale flat with just a few pre-cut parts, and then quickly and easily assembled and filled. The sidewalls of the display are reinforced for added stability. The low-resource use of materials and the ingenious technical implementation using 100% corrugated cardboard impressed the jurors from the German Packaging Institute (DVI), who judged the display as a compact and elegant point of sale solution.
The properties of Fusion topliner met the requirements of the corrugated cardboard construction of the evian®display in every respect. By opting for offset-laminated corrugated cardboard, Model AG designed a concept for customers who prefer extremely fast unpacking and assembly to reduce costs. It requires very little material, since the glued attachment of the tray support in the shell gives the display added stability and rigidity. The material-saving design and ultra-quick assembly make the display a low-cost choice for evian® and its retailers.