13-11-14
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ESKO Webinar on Consumer Insights in Packaging
New Supply Chain Webinar: Consumer Insights in Packaging: Quantifying Perception and Cognition
Date: 3 December
Time: 3:00pm London / 10:00am New York
Duration: 60 Minutes
Price: Complimentary
Hosted by Business Review Webinars
Methods and research results for Food & Beverage and Pharmaceuticals
- Understand the Human Processing Information Model and how it can benefit the design and evaluation of packaging and labels
- Review of methods that can be used to evaluate the impact of packaging on consumers
- Assess what stage of the HPIM model each of the presented methods analyzes
- Review consumer insights from research in Food & Beverage and Pharmaceuticals
Traditionally, package design has been very product-focused in nature: design decisions were largely driven by factors that improved shelf life, reduced damage or cost or enhanced production efficiencies. Although these are, and will always be, important drivers in packaging design decisions, more and more frequently packaging designers are also employing a user-centered approach.
In this webinar, we will present a frame and several methods for characterizing consumer decision making. We will explain the Human Processing Information Model (HPIM) as a means of organizing the decision making process into discrete factors for the purpose of designing or evaluating packaging and labeling. Read more
There will also be a live Q&A at the conclusion of the presentation.
Presented by Laura Bix, Associate Professor- Michigan State University School of Packaging
Dennis E. Young, Specialist
Susie Stitzel, Solution Manager – Packaging Lifecycle Management