“Equipment as a Service” growing – Heidelberg looking to significantly expand subscription business in collaboration with Munich Re

Heidelberger Druckmaschinen AG (Heidelberg) is looking to further increase the volume of business with its digital usage-based subscription model by entering into a strategic partnership with the Munich Re insurance group. The two companies have signed a cooperation agreement for this purpose. From the beginning of 2022, subscription contracts are to be offered on selected markets in collaboration with Munich Re, a leading provider of (re)insurance and insurance-related risk solutions. The subscription portfolio that Heidelberg has successfully established on the market enables customers to use printing presses based on an “as a Service” model. These customers pay a fixed monthly rate for an agreed basic print volume (pay per outcome) plus a fixed price for each additional printed sheet. The model also includes consumables and consulting, software/IoT, and technical services. Munich Re takes over the investment of the machine, thus enabling clients to modernize their production capacities without capital-intensive upfront investments and to achieve better cost forecasts and transparency.

With this cross-industry partnership, the two companies are pooling their strengths. As a global market leader for commercial and industrial printing presses, Heidelberg is contributing its long-standing market and mechanical engineering expertise, together with experience from its subscription model. Munich Re, meanwhile, is providing various Group offerings such as financing, risk, and IoT solutions for this model. This arrangement means customers still have Heidelberg at their side as a strong partner. For its part, Munich Re will benefit from an established “Equipment as a Service” (EaaS) model, access to established markets, a strong brand presence, and trust in the Heidelberg brand. The portfolio for digital business models is to be expanded jointly.

“We’re proud to have gained Munich Re as a strategic partner. It shows us we’re on the right track with our digital business models. Together with Munich Re, we’ll be able to fully tap the global market potential of our subscription solutions. We’re just getting started, but the future belongs to “Equipment as a Service” and this collaboration will significantly increase our volume of business in this area,” says Heidelberg CFO Marcus A. Wassenberg. “Munich Re is impressed by the Heidelberg EaaS model and sees usage-based business models as a challenge that offers huge potential for growth. Its existing experience in the area of digital business models and the combination of risk solutions, IoT, and financing make this company the perfect partner for Heidelberg,” he adds.

"The cooperation with Heidelberg underscores our claim to open up new business areas beyond ordinary insurance products with cross-industry partnerships. By bringing together technological excellence and smart solutions for networked production, we use our unique expertise to support manufacturing companies in expanding their digital business. Their end customers in turn benefit from flexible, risk-free as-a-service solutions from a single source for their own operations," says Torsten Jeworrek, member of Munich Re's Board of Management.