Electro Optic inaugurates new flexible die plant for the Americas

Flexible die specialist Electro Optic has opened a second US production plant in Alpharetta, Georgia. This joins existing production sites in Großmehring, Germany; Atlanta, USA; and Mumbai, India.

Electro Optic’s American subsidiary Electro Optic US has been a big success since its launch in 2003, posting consistent year-on-year growth.

‘The huge demand for high quality flexible dies required to satisfy the demands of the leading label manufacturers has seen a continuous growth in business volume,’ says Markus Marfurt, president of Electro Optic US. ‘Shorter distances and shipment times along with Electro Optic’s superior customer support are playing an important role in this growth. The consequent focus on the best possible die qualities, optimum technical consultation and customer care have all shown a positive effect on the American market.’

Marfurt puts much of Electro Optic’s success down to its ability to meet requirements for cutting more abrasive materials – like thermal paper, recycled papers and cardboard – and thin PET and PP liners with thicknesses of 20µ and less.

The new plant includes fully automated, CNC-controlled die sharpening as well as Electro Optic’s patented back grinding process for flexible die production. The full line of flexible dies will be manufactured, including Gold Line, Gold Line Special and Dura Line Special.

Customer support services at the site include advice on all matters relating to die-cutting as well as product training courses.