Avery Dennison announces the first range of INGEDE12-certified paper label solutions for paper and cardboard packaging on the market

Avery Dennison Corporation (NYSE: AVY), a global leader in materials sciences and technology, is thrilled to announce its first range of INGEDE12-certified paper label solutions. With this new range, Avery Dennison is advancing their mission to continuously develop solutions for brands that enable recycling for a more circular economy. 

This range of paper label solutions uses a newly developed adhesive technology that cleanly screens out from pulp during the recycling screening process, resulting in higher quality output for new cardboard and paper production. 

The range offers good print and conversion for a wide variety of use cases and industries. Solutions within the range include rVellum, Coated Paper, Thermal Eco and Thermal Top facestock combinations for both decorative labeling and variable information/barcode labeling options. In addition, rVellum facestock is made from 100% recycled materials, offering sustainable advantages such as reducing CO2.

To meet PPWR guidelines for packaging recyclability, all components of a packaging unit must meet certain design for recycling criteria. To ensure this range of label solutions meet this high standard, Avery Dennison submitted its label materials for independent testing using the INGEDE12 protocol and passed the European Paper Recycling Council (EPRC) requirements for recyclability.

“Paper and cardboard design-for-recycling guidelines and protocols are still in development, and will likely change in the future,” says Maarten Zubli, Marketing Manager Paper at Avery Dennison. “Still, we decided to certify our new paper label portfolio according to the INGEDE12 protocol. This is one of the most stringent protocols for label materials, testing product compliance against the recycling demands placed on the paper industry. The INGEDE12 certification shows our commitment to creating products that enable recycling without sacrificing performance, and that we’re doing so with the highest quality commitment in mind.”