European label industry continues dynamic track record in 2017

Total consumption of self-adhesive label materials in Europe amounted to 7.45 billion m2 in 2017, corresponding with a growth rate of 4.7% compared to 2016. This was slightly below the average growth rate of 5.4% over the preceding 4 years, indicating a mild slowdown in the industry’s dynamic track record over the decade so far.

Since 2010, European label companies on aggregate recorded an increase of almost 1.7 billion m2 in their annual demand. The increase, mainly driven by the continued evolution of Eastern European markets, and the growing demand for high-end applications explain the exponential growth of sophisticated label substrates like white coated papers (+24% since 2010), direct thermal papers (+51%) and especially PP (+78%).

For an in-depth report about the underlying trends presented at the European Label Forum, click here.