Munksjö to launch a new website dedicated to paper release liner recycling

Munksjö announces today the launch of www.full-circle.eu, a website offering to the Pressure Sensitive Adhesive (PSA) value chain information and easy access to the company’s paper liner recycling program. Launched end 2012, this initiative provides to label printers, brand owners and retailers, a sustainable end-of-life option for paper release liners once they have been used as carriers of PSA labels.

Full Circle is a closed-loop recycling program. It collects silicone coated glassine release papers and recycles them into the production of new paper. Paper release liner are collected free of charge in Belgium, Germany, Luxembourg and the Netherlands, through one or more logistic partners.

Developed in English, French and German, the new website makes it easier to share information about the Full Circle initiative with label printers and end-users. It provides details about the program and enables companies to submit online their recycling needs and get a quick feedback on the adequate logistic solution.

“Any end-user using PSA labels is welcome to use our Full Circle recycling service, regardless of the origin of the release paper or label-stock laminate. At Munksjö, we are strongly committed to support the labelling industry growing their business in a sustainable way. We believe that, together, we have a unique opportunity to increase the amount of paper release liner which is recycled and to divert waste from landfill or incineration. Renewable, biodegradable, recyclable, paper is a supremely sustainable material to contribute to a greener future”, comments Marco Martinez, Product Manager, Release Liners and Sustainability.

Munksjö Release Liners Business Area is a global leading producer of release papers for the PSA industry. Its product range includes supercalendered and clay-coated release papers manufactured at sites in Europe and South America*. All of them are ISO 14001, FSC® and PEFC™ Chain-of-Custody certified.